Searching for recipes online? Consider these 4 food blogging realities.

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You want to make vegan mac and cheese tonight, but have never done it before, so you turn to Google. 0.71 seconds later, you get 31,600,000 results, many of them from food blogs. What are the forces driving that tidal wave of recipes?

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Food blogs make money from ads

Bloggers study your Google searches to decide what recipes to create

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Tired of the stories before the recipes? They’re there for a reason.

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The food you see is not the food they eat

What does this mean for us home cooks?

What would it take for you to cook more healthy meals at home?

Vegan mom and cooking coach, runner, writer, reader, PhD in sociology, morning person. Chief Meal Planner at Vegan Family Kitchen.